You open your doors to your beautiful store, and in walks Karen and her two daughters in search of the perfect wine to pair with their veal roast dinner that night. You help them explore the wine wall, find the wine with the taste to best match their meal. They thank you profusely for all of your help and guidance, and instead of buying one wine for dinner they leave with six to enjoy later on. Three days later Karen returns with a group of friends, and she explains to them the Vino 100 wine wall and concept. Now you know that not only have you created a loyal customer, but a missionary for your Vino 100 store as well!

That afternoon you taste two terrific new wines that you can sell at great prices. You offer them that day for your customers to taste. By day's end your customers have loved the wine as much as you do, and you've already sold out!

That evening you host a special wine tasting and event for the Wines of South Africa. The store is packed, everyone is having a wonderful time and you have sold cases of South African wine. Most importantly, your customers were able to experience new wines with various flavors that they can only find with you.

You can't believe the day went by so fast! You stand back and smile as you realize what a great time you are having building your business with wonderful, loyal customers who appreciate you and the Vino 100 concept.